Recently I was happy to have my daughter Rachel join our staff. Rachel graduated in June of 2010 from Ohio University's Scripps School of Communication with a B.S. in Communications Studies.
As is true with all of our staff, even myself, she goes wherever she is needed, working one day in production, the next in marketing and so forth. This flexibility, being wonderfully executed by our staff, is a huge part of our recent success and an important element of our business model going forward.
Rachel’s primary project at the moment is working with our marketing team as we revamp our local marketing, review and update our internet efforts and launch a new and exciting product line. The training that she received at Ohio perfectly suits her for these tasks. I am extremely excited about the improvements that we are making and very confident that our efforts will produce the desired results.
It occurred to me the other day that Rachel and her twenty-something friends bring a uniquely modern perspective to marketing in the 21st century. They are amongst the first generation that was born and educated entirely during the internet era. They have always had email and social networking. They are savvy in the use of the most modern tools and not intimidated by the fast changing technology.
I remind myself quite often these days to talk less and listen more; to use my experience as a manager to leverage the terrific talents of our wonderful staff by giving them what they need and getting out of their way. Now when we gather for our weekly marketing meetings I am excited by the mixture of youth and experience and especially excited about the next generation.
Paul Jagielski, President Bell Binders, LLC