In my experience most businesses’ blogs take one of two forms: (1) tech/customer support or (2) product information i.e. advertisements. Neither of those formats makes much sense for a company like Bell Binders and frankly I would not want to write a blog like that.
So what are we going to do instead?
We are going to work to make this blog interesting to people beyond just those who know us and do business with us. Rather than write about how great our products are, we want to write about what it’s like to be a part of a small manufacturing company in Toledo, Ohio.
We are working on some new and exciting projects around here, one of them being this blog, and I think we will have plenty of interesting things to say. Here we can talk about our thoughts while going through a web redesign or the considerations and discussions that go into a new product line.
Beyond that, this will be a place where we can have fun. I have already written a post about a binder mocked up to look like a laptop that I got a kick out of writing, and I want to do more of that. Through this blog a reader should be able to get a sense of our company and culture beyond our products and services.
So this is going to be a different kind of business blog, one that tries to not only promote what we do, but to also be an interesting read about business.
We sincerely hope you enjoy what we are able to do here.
Rachel Jagielski
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